Agoya is a hands-on data & AI consultancy that co-creates from strategy to implementation - until their clients' teams can carry it forward independently. Through COBRA™, they built the brand identity and positioning to match who they'd already become. Roll out planned for later this year.
Agoya was founded in 2022 by Martijn and Tineke Bauters. In just a few years they grew from a standing start to a team of around 15 people and a client base of ambitious mid-sized companies that want to get serious about data - but don't have a full internal team to do it.
What makes Agoya different is how they work. They're not an offshore shop. They're not a pure recruiting firm. They sit alongside clients - from strategy through to implementation - and don't leave until the team inside can run it themselves. That's a specific kind of courage, and it needed a brand to match.
By the time they started COBRA™, Agoya had already built a strong track record. But the brand hadn't kept pace. The name didn't explain what they did. The story wasn't sharp enough to hold up in pitches or attract the right profiles. And in a market where "data partner" can mean anything from offshore capacity to full strategy - the difference between Agoya and everyone else wasn't visible enough.
"In a market where everyone claims to be a data partner, the only position worth taking is the one that's genuinely yours."
Through the COBRA™ sprints, we defined Agoya's power group - ambitious mid-sized companies without a full internal data team, who want a hands-on partner rather than a vendor. We shaped their brand archetype (Hero-led, with Caregiver and Everyman support), locked in four core values, and built a claim statement that captures exactly what they do and why it matters.
The result is a brand that positions Agoya as the co-creation partner who builds real capability inside your organisation - not just delivers a project and disappears.
COBRA™ is complete. The brand foundation is fully built - identity, positioning, tone of voice, messaging framework, the full picture. The roll out across all touchpoints is planned for later this year.