The UnAverage Framework™

Six sprints.
One brand.

Six bi-weekly sessions built on our proprietary method. You bring the insight and ideas. We bring direction, creative fire and brutal honesty. At the end: a Brand Bible that guides every decision.

How it works

Done with you - not briefing-based

Every two weeks, we meet. You fly, we navigate. Between sessions, we're always reachable. Nothing gets handed over and forgotten.

01

Kick-off & Brand Audit

We look at where you are today: what works, what doesn't, and what needs to change. Your brand in its current state - analysed honestly, without mercy. This is the foundation everything else is built on.

Sprint 1 · Bi-weekly session 1
02

Roast Your Company - Know your customer & emotional drivers

We go deep on your (potential) customer: who they are, what drives them, and why they (could) choose you. We also turn the lens inward - a hard, honest look at what's holding your brand back. No sugarcoating.

Sprint 2 · Bi-weekly session 2
03

Market & Relevance

We map the landscape, find the white space, and define where your brand has the right to win - not just for now, but for years to come. Competitive analysis, trend mapping, and positioning done properly.

Sprint 3 · Bi-weekly session 3
04

Power Group & Claim

We define who you're truly built for - your Power Group - and craft a brand promise that hits where it matters. A positioning no competitor can copy. The clearest possible answer to "why you, why now."

Sprint 4 · Bi-weekly session 4
05

Identity - Religion & Persona

We translate strategy into identity: your brand's voice, what you stand for, and visual direction. Purpose, vision, mission, values, persona - all aligned. This is where the brand starts to feel like something real.

Sprint 5 · Bi-weekly session 5
06

Story & Experience

We bring everything together into a brand that's ready to move. Pitch, baseline, tagline, messaging framework - everything your team needs to communicate with confidence. Capsulated in a Brand Bible that guides every decision from copy to culture.

Sprint 6 · Bi-weekly session 6
What you walk away with

A ready-to-roll brand.

Not slides and homework. A complete, activated brand - and the tools to use it immediately.

📍

Absolute clarity

On who you are, who you're for, and where you're going. No more guessing in every meeting.

🏆

A positioning no competitor can copy

Built on what makes you genuinely different - not a template, not a trend.

🧑‍🤝‍🧑

A team that speaks the same brand language

Fully aligned - so every conversation, pitch and post feels coherent.

✍️

A brand story worth telling

Messages worth repeating - website, ads, LinkedIn, client conversations and beyond.

📋

A complete messaging framework

For everything you communicate. Pitch, baseline, tagline, copy direction - all in one place.

📖

A Brand Bible

The single source of truth for your brand. Every decision, from copy to culture, guided by one document.

Pricing

A clear fee per sprint.

No vague retainers. No surprise invoices. A clear, agreed fee per sprint - so you know exactly what you're investing at every step.

Schedule a call to discuss what COBRA™ looks like for your situation.

Book a 15 min info call

"The Brand Guys captured the essence of my story faster than I expected. They challenged me, brought structure to my ideas and turned it into a brand that feels sharp, authentic and completely aligned with my vision."

Vanessa Bolsens - Founder, The Power of People

Let's talk about your brand.

Start with a 15-minute call. We'll tell you honestly whether COBRA™ is the right fit - and what to expect if it is.