What Kleyo is
Kleyo is a digital platform that helps people sell their home with confidence, clarity and control. It supports homeowners through every practical step of the selling process - from administration and legal preparation to marketing, visits and follow-up - all in one clear, user-friendly environment.
While Kleyo handles the complex and time-consuming parts, homeowners stay closely involved in the moments that matter. They tell the story of their home, guide potential buyers, and decide who it feels right to pass it on to. Kleyo's mission: to make selling a home more human.
What they asked for
Woppah came to us at a turning point. The company was growing fast, but its brand no longer reflected the ambition, maturity and direction of the platform. They asked us to go beyond a cosmetic rebrand and rethink the brand from the ground up - to clarify their positioning, sharpen their target audience, and build a new brand story that people could instantly understand and emotionally connect with.
The challenge was clear but demanding: create a future-proof brand that feels more human, more confident and more distinctive - while delivering everything within a very tight timeline and alongside a fast-moving product and business roadmap. That brief became the starting point for the transformation from Woppah to Kleyo.
"Kleyo's mission is to take away the practical burden of selling a home, so people can focus on what truly matters: their story, their memories, and the right handover."
What we built together
Through the COBRA™ sprints, we worked through the full brand architecture: a strategic deep dive, positioning and differentiation, brand religion (purpose / vision / mission / values), identity, and full visual and verbal identity. Everything leading to a brand that felt coherent from the first touchpoint to the last.
The rebrand from Woppah to Kleyo wasn't just a new name and new colours. It was a complete rethink of who the platform is for, what it stands for, and how it communicates - with enough clarity that the whole team could use it immediately.
What they said
"What The Brand Guys delivered goes far beyond rebranding. They uncovered our essence and translated it into an identity that feels right to the core. Positioning, target audience, story, look & feel - everything came together. And they did so under a timeline where most partners would have stepped back. They went all in for us. Today, we have a brand our entire team is proud of, and one that sets us up perfectly for our next phase of growth."
- Steven Baeyens, CEO & Co-founder, Kleyo
